So we just rolled everyone on the update stuff. We're not a huge team, so it's pretty much we can work on one thing at a time. You're not a huge team, and you rolled directly from updating the first game into the second game.ĭonald Mustard: That's the thing. In this interview, Mustard talks about how the team survived that challengingly-short development cycle, why he doesn't know the first thing about building in microtransaction hooks and why that doesn't matter, why he thinks Japanese games have more satisfying core gameplay than Western titles, and the secrets of pacing and catharsis that he thinks are essential to building engaging experience. So the team added microtransactions, and rolled into a schedule of regular updates for the game - which continued until the team rolled right from those updates into development of Infinity Blade II, this past May. I didn't understand how prevalent that mindset was in the marketplace," said Mustard of the original game's release. We want more of it,' and 'Why can't we buy gold? Why can't I buy gold to buy more swords and more shields and more stuff? Because I don't want to have to just play the game.' Interestingly enough, right when we put out the game, we were getting thousands of emails, and they were pretty much split between 'Yay! We love the game. It had no in-app purchases or whatever just a straight-up game. "We released Infinity Blade on December 9th. Fan requests led Mustard and Chair to start building regular updates for the game. It's a bona fide App Store hit with broad appeal and dedicated fans.Īt GDC, Chair Entertainment co-founder Donald Mustard told Gamasutra that initial ideas to add microtransactions to the premium game came from fans. But news that by this June, six months after it launched, it had already earned Epic Games $10 million (even after Apple's cut) was somewhat surprising. As the debut title for Unreal Engine on iOS, it was flashy, and it arrived not long after the iPad, too. The original Infinity Blade always looked set for success.
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